Above – I served as a company representative for our contribution to the “Gift of Life.” With a breast cancer survivor below at the annual Survivor Celebration.
With Karl Rove after volunteering as the media liaison for the Texas Energy Museum annual fundraiser where he was the keynote speaker.
Le Gran Ball is a fundraiser for Lamar University’s School of Fine Arts & Communication.
Enriching the lives and the community around us is not just part of my business life, it’s a part of my personal life as well.
My involvement in community outreach ranges from my personal volunteerism to representing the company at philanthropic events, with government officials and with our neighbors.
And while I (and many of our employees) have personal areas of commitment, I also developed and implemented a U.S. philanthropic spending strategy. The new strategy sidestepped personal interests and projects that were in place previously for the sustainability goals of the company. This strategy also tied into our crisis communication plan as well as streamlined and focused the promotional process to maximize our visibility in the community.
In order to capitalize on our employee’s interests in the community, I implemented a new volunteer program which increased employee participation as well as the number of people serving as ambassadors in the community for our sites. I attend a number of community events on behalf of the company to engage with our neighbors, leaders and member of the areas in which we do business.
The engagement in the community goes beyond non-profits and volunteerism. Governing bodies, whether they are local, state, federal or even nongovernmental organizations (NGO’s), are a key partner in our sustainability as a business and a valued member of the community. I developed a program where timely and topical sessions were held in-person with city, county and NGO officials to proactively educate them about our business, address their concerns and build a partnership between our two entities. I also assisted in organizing a 150-member contingent to represent the region at Golden Triangle Days in Austin to lobby Southeast Texas’ legislative delegation.
As members of an integrated business community, it is imperative that we share and exchange knowledge and practices. In my role as Deputy Government Affairs Liaison, I supported our executives in participation in industry trade organizations by providing topic research, position development and messaging strategies. I have also served as the company’s representative on the Port Arthur Industrial Group and the Industry of Southeast Texas council.
Beyond my professional role, I have consistently volunteered my time to improve my community — many times in a leadership role.
I’m involved in a number of fundraising initiatives as a volunteer and a supporter, including serving as the Texas Energy Museum’s media coordinator when Karl Rove was the keynote speaker at the annual fundraiser.
For our youth, I’ve served on numerous school PTA boards as a publicity chairperson. In this role, I launched an advertising campaign complete with television PSA’s for the annual fundraising carnival which reached record attendance. As Business Development & Marketing Director for the West End Little League, I developed a comprehensive marketing plan which included live appearances on local television stations and the creation of a social media page. The efforts resulted in double the amount of league sponsorships as well as an increase in participation growth.
I’ve also been a guest speaker to journalism and public relations college classes on a number of different campuses to give advice and relay my experience to help the next generation of the media workforce. The dedication to young media professionals extends into my role at the Press Club of Southeast Texas. Serving as Vice President of Programs and Special Events, I coordinated the annual fundraiser banquet where I secured a record amount of sponsorships which fund a media scholarship for college students. In addition, I doubled attendance at the monthly meetings using social media, email, flyers and booking pertinent and effective guest speakers.
My commitment to the community is part of who I am. Being able to incorporate it into my professional life is an added bonus to why I love communications.