Project Inauguration Celebration
Six high-level events in less than 24 hours took immaculate planning and included transforming a basketball arena into a luxury IMAX experience. The event was the final stage of the successful completion and start-up of the $2.2 billion Deep Conversion Project, which transformed the refinery into a facility that could process heavier crude oil and increase its competitiveness.
As the project manager for the event and associated communications, I was responsible for all aspects of concept, planning and execution. In addition to two dynamic 3D IMAX-style shows, other events included a press conference, executive facility tour, commemorative memorial unveiling and VIP receptions.
When the budget was cut by 60 percent, I made the decision to forgo the use of a professional event planner and bring together a core team of 14 employees from the refinery with little event planning experience. By utilizing the NIMS Incident Command Structure as a way to effectively organize ourselves to build upon team strengths, we developed a successful event where I ultimately managed about 100 employees and contractors.
In addition to event planning, I also coordinated video production, marketing and promotions, media preparation and speech writing for our executives. The final presentation used coordinated images to display on the big screen to provide a more engaging experience for the audience.
As part of the executive handling, I also produced a 50-page executive agenda book which included a minute-by-minute itinerary supplemented with photos of each individual they would meet and details of every action.
Every attendee was given a 150-page commemorative photobook chronicling the project. I served as editor-in-chief of the publication, while our internal team handled all the layout, editing, graphics, writing and photography.
Accolades from our company president of Refining and Marketing said the event should be “remembered as a model” for others to emulate. One newspaper reporter published, “having witnessed dozens of corporate video presentations over the years, if there are any more impressive than the Total show that day, they escape memory.”